increase in qualified consultations booked
The Challenge
The firm relied on referrals and had no digital acquisition system. Their website was a static brochure with a contact page that received 2-3 inquiries per month, most from wrong-fit clients.
Our Approach
We built a full lead conversion engine: a performance-optimized site with practice area landing pages, an automated qualification form filtering by case type and budget, and real-time SMS routing to the managing partner.
The Result
Within 60 days of launch, the firm was booking 12-15 qualified consultations per month. Average case value increased because the qualification filter pre-screened for budget fit. The managing partner receives a text message within 60 seconds of every qualified submission.
“We went from hoping the phone would ring to having a system that brings us qualified cases on autopilot. The SMS notification alone changed how we operate.”
Managing Partner, Confidential Law Firm